Not at all <3 It’s hard to say for sure because it does look like they’ve started bleaching it. (My hair used to be platinum blonde until I was about two and then when I had cancer it turned brown, so mine got dark when I got older.) But I know some people who’s hair has stayed with the dark roots but blonde ends (though usually not that blonde). I think it’s a question I’ll add to the interview list for the the interview with R5, so we can find out for sure. <3